While there are lots of elements involved in a successful Google AdWords campaign, your advertisement content plays a substantial role in influencing consumers to click and continue on to buy.
Before you create your next AdWords campaign, use these hacks to enhance your ad copy for greater conversions:
1. Talk directly to the audience.
Among the best ways to get in touch with your target audience is by talking directly to them using specific language that addresses their needs and challenges. Using pronouns such as “you” and “your” in your ad copy will help to make your audience feel as though they’re a part of the conversation. By adding content that speaks to their main challenges, you’re helping to construct a connection with the user that motivates them to click on the advertisement.
The goal of your ad is to offer a solution to your audience’s most significant challenges or meet a need. Therefore, you should use direct language to tell them precisely how your goods or services help fill that need or address that challenge. By way of instance, you might state, “Reserve your place now” or “You can begin feeling better now” to demonstrate how your products or services offering can directly affect the consumer.
2. Consider asking a question.
Using questions on your Google ads is a wonderful way to pique the consumer’s attention and connect together. When it comes to advertising headlines, a question is much more interactive than a statement and can go a long way in getting the user to click on the advertisement to find out what your brand offers. This tactic is especially beneficial for ad campaigns which are targeting top of the funnel customers and aim to build brand awareness.
3. Create a feeling of urgency.
For the most part, search engine users aren’t searching for something that they need whenever possible. Rather, many webmasters take the time to do some research and compare products and pricing prior to making a buying decision. That makes it somewhat tricky when it comes to Google AdWords conversions. If you would like more customers to convert on the spot, you’ll have to convey a sense of urgency that appeals to their fear of missing out, or FOMO. In actuality, 1 research study indicates that even adding even a little sense of urgency to your advertisement copy may increase product revenue by 27%.
There are a few methods you can create this sense of urgency in your ad copy. 1 method is to promote a limited quantity or an impending expiry date for a particular promotion. This produces a deadline in the customer’s mind that will help create a fear of missing out and invite them to act sooner rather than later. By way of instance, a consumer might be more prone to act immediately on a 40 percent off promotion that ends tomorrow than a bargain which has no expiration date.
4. Proceed local with your AdWords copy.
Going local with your Google ads does not just apply to targeting. Additionally, it impacts how you develop your AdWords copy. Consumers that want to find local brands will type different queries into the search engines to find what they’re searching for. Though you can’t influence how those users search for products, you are able to react to their activities by developing advertising copy that highlights hyper local search phrases.
To benefit from local traffic, you’ll want to use place qualifiers on your ad content. You might even work location qualifiers to the enlarged headline section of your advertisements. This could help you attract more local visitors to your organization.
5. Use specific (and verifiable) numbers.
Consumers love numbers, but only if they’re verifiable. As an example, while a consumer may not feel that a restaurant is “world famous” or a movie is the “#1 movie of the year,” they’ll respond to precise numbers and figures that are accurate and can be verified. While “world’s greatest” can’t be confirmed, “98.5% satisfaction rate” can. The more specific and precise your numbers, the more likely you are to attract your target audience.
We have already discussed how the top headlines are extremely specific. Among the best ways to make certain that your headline is specific is by adding exact amounts. Individuals are more inclined to believe specific numbers than the ones which were rounded up. You may use numbers to show the customer proportions, statistics, costs, or even quantity to create a point about your services or products.
6. Contain a clear call-to-action (CTA).
It is no secret that many people that are online today are somewhat distracted. Consider how many times a day you have multiple browser tabs available or how many times you end up watching cat video following cat video on YouTube when you started off with a simple Google search for something work related. It’s easy for people to get distracted on the world wide web, and this presents a challenge for brands that are attempting to achieve their target audience via Google ads. If you would like to get people to concentrate on your ads long enough to click, you’ll have to use clear language which tells them just what you want them to do.
We have already talked a little bit about using particular words and numbers to promote conversions. But what about action-oriented phrases and words? This is where your CTA comes into play. If you wish to get the attention of your active online audience, you will need to use keywords which speak directly to the customer’s needs in addition to their fear of missing out.
Carefully select words to your call-to-action that direct the reader into another step, such as “sign up” or “register.” For best results, combine these keywords with key words (“Register for Team-Building Workshop”); promotions (“Save 40% when you register now”); or phrasing that creates a feeling of urgency (“Sign up today before it is too late!”) .
7. Test your AdWords copy.
Though testing your ad copy may not exactly qualify as a “hack,” it is a very important part of improving your AdWords conversions. As time passes, things change, and you’ll have to be ahead of these changes if you would like to get the most from your AdWords spend. Whether your intended audience has changed or Google has made some changes to advertisement formatting, you may keep your advertisement copy lively by testing to determine what works and what does not.
Among the easiest ways to begin with advertising copy testing is by running two ads at exactly the exact same effort and shifting up the backup slightly in each. Wait a time to allow your ads to get clicks and conversions, then assess the performance of every ad. You may test headlines, ad copy, and even offers to determine which have the maximum conversion rates among your audience. As soon as you’ve determined what functions, adjust your advertisement content strategy to incorporate these conversion-boosting advertisement elements.